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G PROJECT
Miami

Generated fashion imagery, from Miami

Campaign imagery made rather than shot. Every edition includes one hour of studio time in Miami to scan the avatar; everything after that is produced remotely, at the repeat rate — which is what removes the parts of a shoot that were never the point: the studio you book, the day surrendered to weather, the second shoot for one more colourway.

What does not change is the judgement. Casting, direction, light, grade and retouch are still decisions, made frame by frame, by someone who spent a decade making them with a camera. Generation is a shortcut earned rather than a substitute for knowing how.

Three published editions from $500, each including film as well as photography, with the repeat rate for further frames listed alongside them.

AI generation — rates

Edition I
$500

One film, up to 30 seconds

One digital environment

Then $200 per further film
Edition II
$750

One film up to a minute, plus one up to 30 seconds

Two or three environments, changing in time with the audio

Then $300 per further film
Edition III
$1,000

One film up to a minute, plus two 30-second reels

Unlimited environments, native 4K, garment physics

Then $400 per further package

What you get

Photo
16-bit TIFF
Retouched masters, plus every original from the shoot.
Film
ProRes 4444
Graded master, with H.264 cuts sized for each placement.
Web
PNG + WebP
Sized and compressed for e-commerce and social.
Print
CMYK press
Converted and proofed to your printer's profile on request.
Colour
Adobe RGB
Display P3, ProPhoto or sRGB delivered instead on request.
Handover
Cloud folder
Originals and finals together, yours to keep.

How it runs

  1. 01

    Brief

    Reference, constraints and deliverables. I come back with a written direction and a cost before anything is generated.

  2. 02

    Direction

    A small set of test frames to lock look, talent and lighting. This is where changes are cheap, so it is where we spend the time.

  3. 03

    Delivery

    Full set generated against the locked direction, retouched and packaged in the formats your team actually uses.

Questions

01
How much does generated imagery cost?
Three editions from $500 to $1,000, each including film alongside the photography. The full contents of each edition and the repeat rate afterwards are published on the pricing page.
02
Do I need to come to Miami?
Once. Every edition includes an hour of studio time to scan the avatar; everything produced after that is handled remotely.
03
Can generated and photographed work be mixed?
Yes — both are offered, and a brief that needs some of each is quoted across both rate cards rather than forced into one.
04
What is delivered?
The same formats as photographed work: 16-bit masters, ProRes 4444 for film, and web-ready PNG and WebP.

Tell me the scope

Send the brief, the deliverables and the deadline. A written direction and a fixed cost come back before anything is produced.

340 W Flagler St · Miami, FL 33130